The Company
This rapidly growing marketplace app, headquartered in central London, have more than 20 million registered users in over 140 countries. Heavily utilised by millennials, in the US they have grown 300% over two years.
Their mission is to empower the next generation to transform fashion, and their team are dedicated to serving the needs of their global community.
The Role
You responsibilities will include campaign support and ROI modelling as you will help the business build marketing mix and attribution models to refine how they measure the ROI of marketing activities. You will help the CRM teams design and test campaigns, and conduct post-campaign analysis to drive learnings and insights. Your role will involve setting up dashboards, deep diving into user behaviour and comparing test and control groups.
Strategic thinking is also a key part of your role as you are expected to become a thought partner for your team about analytics, using a variety of data sources to help shape marketing direction.
Tools used within the role include SQL, Excel, Looker and Python.
The Individual
- Proven track record in marketing analytics
- An analytical mind with great problem-solving skills
- Strong proficiency in SQL and the ability to work with large data sets
- Experience in BI reporting tools e.g. Tableau or Looker is a preference
Job Owner: d.prosser