Senior Data Planner and Visualisation Consultant

Our client is a global consultancy that offer a range of marketing and technology solutions, they are recognised as market leaders for offering revenue driving integrated marketing strategies to a variety of sectors.

This role is in the Planning and Insight Visualisation team, they work collaboratively alongside the whole marketing division and is unique in the opportunities for exposure to the rest of the business. It is a varied role that incorporates strategy, insight, thought leadership and client engagement – this team are not hands on analysts, they draw meaning and insight from analysis and provide data driven strategies to clients. The team bridge the gap between analysis and strategy, they visualise this analysis and are recognised as the best team in the organisation for visual representation, whether that be presentations or visualisations of data.

Some key tasks:
– Devise strategies for clients’ data and analytical projects covering a range of areas including customer insight, analysis and segmentation, campaign planning, data integration.
– Lead data planning solutions across target audience definition, creative brief development, testing strategies.
– Business development support
– Practice development through thought leadership across all areas of consumer data in the company and with retained clients.

– Must have more than 5 years in a Data Planning or similar position in a marketing agencyB2C client organisation.
– Strong numerical degree from a reputable university.
– Experience and understanding of how to draw meaning from all forms of customer data and apply to marketing strategy.
– Experience implementing data and campaign planning strategies through the full cycle.
– Interpret analysis and create insightful and engaging presentations.
– Experience of creating and managing relationships with senior stakeholders.
– Outstanding communication skills; you will be presenting to clients, speaking at conferences and running workshops and seminars.

– Experience with Adobe Creative cloud.
– Knowledge of DMPs.
– Web analytics experience.
– Experience of creating display and social media advertising.

Job Owner: j.read