A renowned marketing and media planning consultancy specialising in understanding the dynamics of their clients’ markets and brands, developing insights into key business capabilities. They utilise econometrics which enable marketing and brand managers with their planning and decision making. The result of this analysis into how advertising works is then used to generate more effective advertising campaigns for their clients.
The Role
Working in a highly collaborative environment you will be playing a key leadership role on end to end projects that will help your clients understand how effective the marketing life cycle is. You will work to understand client needs, gather data and conduct in-depth analysis, and deliver insights back to clients. This could be focused on anything from how different marketing channels interact, to understanding customer behaviour and journeys.
This role will be largely working with econometric techniques, but you will also be undertaking analysis using highly advanced techniques like machine learning, regression modelling, and others. There is extensive training available in these various areas, and is a great learning environment.
We’re Looking For:
- Strong analytical skills with strong econometric analysis experience
- A good communicator with experience working with stakeholders
- Minimum 2.1 degree (or equivalent) in a STEM subject
- Some knowledge or experience with statistical packages such as R, Python, SAS (or SQL)
Job Owner: guy.williams
