Head of Digital Analytics

The Company:

This is a leading tech company that is committed to leveraging data-driven insights to enhance their digital presence and optimise their online performance. They are looking for a dynamic and experienced Head of Digital Analytics to lead their analytics team, drive data strategy, and contribute to their company’s growth and success.

The Role:

The Head of Digital Analytics is a key leadership role responsible for managing and evolving the company’s digital analytics initiatives. You will play a pivotal role in helping the company make informed decisions, optimise digital marketing strategies, and improve user experiences across our online platforms.

Key Responsibilities:

1. 1. Team Leadership:

      • Lead and inspire a team of digital analysts, providing direction, mentorship, and ongoing development to ensure their success.
      • Successfully manage a highly skilled teams

   2. Data Strategy:

      • Develop and implement a comprehensive data strategy to align with business goals.
      • Drive the collection, analysis, and interpretation of data to extract valuable insights.

   3. Digital Analytics Framework:

      • Establish and maintain a robust digital analytics framework, selecting and implementing appropriate tools and methodologies.
      • Define key performance indicators (KPIs) to measure and monitor digital marketing campaigns, website performance, and user engagement.

   4. Reporting and Visualisation:

      • Create and maintain dashboards and reports that present actionable insights to various stakeholders.
      • Ensure data is visualised effectively to facilitate decision-making.

   5. Data Quality Assurance:

      • Implement data quality control processes to ensure the accuracy and integrity of data collected and stored.

   6. A/B Testing and Optimisation:

      • Plan, execute, and analyse A/B tests and experiments to optimise digital channels and user experiences.

   7. Cross-functional Collaboration:

      • Collaborate with marketing, product development, and IT teams to align analytics with overall business objectives.
      • Communicate findings and recommendations to senior management.

   8. Compliance and Data Security:

      • Ensure that data collection and analysis practices comply with relevant data protection and privacy regulations

A successful candidate will have:

•   Significant commercial experience within digital analysis and data strategy
•   Proven experience and success with leading digital analytics teams 
•   Excellent communication and presentation skills, both written and spoken
•   Strong leadership and team management abilities 
•   Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and data visualisation      tools like Tableau or Power BI as well as programming language such as SQL

If this role sounds of interest to you, please do not hesitate to apply on the website or contact [email protected]

Job Owner: r.campbell-saundh

Tagged as: Adobe Analytics, Google Analytics, Google BigQuery, Power BI, Python, SQL, Tableau