The Company
One of the world’s leading sports betting companies, having experienced rapid success over the last decade and having grown their marketing spend exponentially, they are now a regular presence at high-profile sporting events. They are now making significant hires across its data function to help drive commercial performance amid continued success.
The company operates a casual office environment in central London with an on-site barista, regular visits from leading sports stars and breakout rooms all over the complex. Fantastic development and progression opportunities mean that rapid promotions are common.
The Role
As a Digital Marketing Implementation Specialist, your main responsibility will be to set up and manage tracking and marketing tagging systems. You will also be responsible for implementing and documenting data layers and supporting data collection integration, such as Facebook CAPI and Google Enhanced Conversions.
This role requires close collaboration with marketing, product, and country teams to ensure accurate data collection and reporting.
Additionally, you will contribute to the design of analytics and media tracking specifications and perform audits and quality assessments.
The Candidate
- Minimum 3 years’ experience in digital marketing implementation, web analytics, or a similar role.
- Proven experience with tag management systems and data layer implementations
- Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable
- Solid project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Strong problem-solving abilities and attention to detail. Ability to troubleshoot and resolve technical issues effectively
- Digital Analytics, Implementation and Marketing experience.
- Tech: Google Tag management, Adobe Launch, GTM, Adobe.
Job Owner: m.ibrahim
