The Company:
An exciting, fast growing, fintech start up who have recently undergone a very successful crowd funding campaign and have a customer base of a quarter of a million people.
The Role:
This is an exciting opportunity to join the Marketing team and assist in pushing their customer insight and marketing analytics capabilities forward, helping to build this function from scratch. The focus to date has been on customer acquisition and this is now undergoing a slight change to focus on retention and understanding who the customer is.
You will work with a range of data to understand who the most profitable customer is, conduct segmentation, analyse customer churn and how to reduce this, look at which marketing channels are the most effective and which demographics are best to target. As the role and your capabilities develop, you will have a lot of autonomy to explore what you feel will have the most positive impact on the business. There is likely to be growth in the team, leading to mentoring and line management in time.
There is a lot of flexibility in the role, so there will also be opportunities to be involved in report automation, web scraping and creating dashboards.
About you:
– Numerically minded
– Ability to work on your own initiative
Requirements:
– Good degree from a reputable university
– Strong B2C customer insight or marketing analytics experience
– Proficient in SQL and Excel
Job Owner: e.hawksworth






