An innovative online marketplace focused on the mechanic and car servicing industry that’s going through an exciting period of change following significant investment into the business. They are looking for an experienced CRM Manager to work alongside their marketing and data teams to help them reach their target of consolidating the sector.
As a CRM Manager, you’ll be responsible for building a marketing follow-up process for when customers don’t covert after receiving a quote. Projects include, planning and delivering different types of communications to their customer base (email and SMS), designing and implementing A/B tests & assisting with data segmentation to ensure campaigns are correctly targeted.
As a strategic hire within the organisation, you’ll have the autonomy to implement your ideas and be creative with how marketing approaches are used in the business.
- Performed well throughout academia, ideally educated to degree level
- Competent user of Microsoft Excel and Google Analytics (or similar)
- Demonstrable experience working in the email marketing space
- History of optimising the customer journey to improve conversion rates
- Evidence of being an excellent team player, able to collaborate effectively with others.
Job Owner: t.stillwell
