A marketing agency utilising advanced analytical techniques to enable their clients to have a clear understanding of their marketing cycles. Performing in-depth analytics – largely using Econometric methods – they offer clients advice on customer behaviours, and how online/offline marketing channels interact.
Thanks to their engagement with highly advanced techniques like machine learning, agent-based modelling and others, they have become leaders in their field. They also chalk up this success to investment in their employees, offering extensive training and an excellent work/life balance.
The full job title is Director of MMM & Strategic Consultancy.
Your role will be working with one of their largest clients and also developing the strategic direction of their consultancy arm, so they can deliver high-impact solutions to their clients.
You’ll Be:
– Developing relationships with key stakeholders and presenting them with engaging storytelling using data to drive further action within the business.
– Presenting data using market mix modelling and advanced analytics.
– Analysing the needs of the clients and uncovering additional areas for growth and enhancement.
– People management for data and econometrics team.
Enhancement is the keyword as this is how they have delivered solutions to their clients and has underpinned their success.
The role will also include a dedicated manager-level resource and support from a partner within the business.
– Able to story tell using data and influence stakeholders, with experience in doing so.
– Experience with marketing mix modeling, multitouch attribution, media optimization.
– An academic background that showcases a technical understanding.
– Management experience, especially people management.
– Ideally some experience with other analytical marketing areas such as CRM, Social, media optimisation and MTA as examples.
Job Owner: e.walker-rawson
