Looking to drive expansion through impact-paid digital campaigns? This position offers an exciting opportunity for a digital marketing expert with a talent for leading campaigns and a dedication to introducing innovative ideas.
Responsibilities:
- Conduct thorough market research and analysis to pinpoint target audiences and devise effective digital marketing strategies across the UK, France, and beyond.
- Create and implement comprehensive digital marketing campaigns spanning various channels such as social media, email, SEO, and SEM.
- Oversee and fine-tune paid search and social media advertising initiatives to maximise ROI and achieve business goals.
- Develop compelling content for social media platforms, email newsletters, and other digital channels.
- Monitor website traffic and user interactions, using insights to improve optimisation and performance.
- Maintain consistent brand messaging across all digital platforms, ensuring precise branding and tone of voice in each campaign.
You should have a strong track record across various platforms like LinkedIn, Twitter/X, Google Ads, and Google Analytics. Expertise in marketing automation, CRM, and inbound/outbound marketing strategies would be highly beneficial.
Requirements:
- 3-5 years of marketing experience, with at least 2 years focused on paid media.
- Proven success in executing comprehensive digital marketing campaigns across multiple channels.
- Proficiency in website analytics (particularly Google Analytics), social media platforms (especially LinkedIn & Twitter/X), and digital advertising best practices.
- Deep understanding of Google and LinkedIn Ads; familiarity with Meta ads is advantageous.
- Experience with CRM and marketing platforms, preferably HubSpot.
- B2B marketing experience, particularly within the financial services and tech sectors.
- Competence in devising and executing SEO strategies.
Essential Skills:
- Exceptional verbal and written communication skills.
- Outstanding organisational, project management, and analytical abilities.
- Problem-solving aptitude coupled with active listening skills.
- Commercially driven with a focus on client satisfaction.
- A creative thinker with innovative approaches.
- Strong interpersonal skills for effective collaboration with other departments.
- Ability to interpret consumer metrics, reports, and trends.
- Meticulous attention to detail and accuracy.
- Capable of both independent work and team collaboration.
Job Owner: m.ibrahim
