Company Overview:
Global e-commerce, blue-chip company who operate in over forty countries with over twenty different languages! This renowned company provides you with the opportunity to collaborate with some of the most brilliant individuals in a dynamic and vibrant workplace, dedicated to fostering innovation, creative solutions, and teamwork!
Job Description
As an associate director of email marketing, you will be working on a team on a team of 7, directly reporting to the director to enhance, improve and make more impressions across the globe!
- A/B testing to optimise email performance.
- Lead and inspire a team of email marketing specialists. Provide guidance, mentorship, and training to develop their skills and foster a culture of continuous learning and improvement.
- Create a comprehensive email marketing strategy that drives results by improving the quality of product listings.
- Identify and analyse problems and being comfortable working under pressure to meet deadlines; distinguishing between relevant and irrelevant information.
- Develop a strategy for segmenting the target audience based on various criteria.
- Maintain consistent branding throughout the email campaigns to reinforce supplier values and goals.
- Outline a lead plan that involves a series of automated email campaigns. Describe the content and objectives of each campaign, taking the leads through the supplier journey.
- Develop a content strategy that aligns with the different stages of the supplier journey.
- Collaborate closely with, Data Engineering and Analytics teams to ensure the smooth functioning of the email marketing stack.
- Identify key performance indicators (KPIs) that will be used to measure the success of your email campaigns.
Skills and Experience
- 6+ years of experience within marketing, email marketing and strategy background – preferably media or publishing.
- Proven success managing the implementation, operation and overall cleaning of marketing automation tools and datasets at a highly technical level.
- Demonstrated capacity to craft holistic customer life-cycle programs that drive growth, adoption, engagement and retention.
- Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
- Strong communication skills with an ability to present and story-tell.
- 6+ years experience with A/B testing and email marketing.
- Good business judgement when making decisions and always considers the relevance/impact of each decision on the business.
- A desire and a passion to perform in a fast-paced highly changing marketplace.
- Experience with successfully achieving KPIs.
Qualities needed
- A visionary strategist, proficient in driving growth initiatives and fostering innovation at a strategic level.
- Customer-centric, with a deep understanding of our clients’ business challenges and opportunities.
- Incessantly inquisitive and data-driven, consistently challenging and testing assumptions, whether they are your own or others’.
- An exceptional communicator, proficient in verbal, written, and visual forms of expression.
- A collaborative powerhouse, adept at partnering seamlessly across diverse teams with varying skill sets and backgrounds to craft optimal solutions.
- An outstanding leader and team player, someone colleagues admire for their willingness to share experiences and support others’ professional development.
- Enthusiastic about joining a high-achieving team that values inclusive and supportiveness.
Benefits
- Excellent bonus
- Remote working
- International work opportunities
- Generous benefits package
- Travel <10% of the time
Apply below
Job Owner: d.prosser
